ASTA

Non-Profit Rebrand

Logo Design

Motion Design

Timeline

2022-2024

Typefaces

Climate Crisis
Nikumaru Font
Shrikhand
FatFrank

Programs

Adobe Illustrator
Figma
Jitter

Credits

Bradford P.
Sean B.

Overview

ASTA is a rebrand of a non-profit organization that operates in Aichi and Gifu Prefectures of Japan. ASTA’s mission is to prevent sexuality based bullying by educating students about the importance of acceptance at a young age. ASTA also provides safe spaces for LGBTQ+ youth.

Approach

ASTA is my interpretation of implementing the pride flag’s colors into a design. It was a challenge to create a design that incorporates all the colors of the rainbow without muddling each other.