Tapestry

Corporate Rebrand

Logo Design

Timeline

2022-2024

Typefaces

Usual
Gira Sans

Programs

Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma

Credits

Bradford P.
Candace L.
Sean B.

Overview

Tapestry is a rebrand of Tapestry Solutions, a logistics company based in San Diego, California. Tapestry is a division of the Boeing Global Services, with their products focused on information management software for defense, government, and commercial needs.

Approach

This rebranding project focuses on maintaining the strong brand equity of the logo, ensuring it remains recognizable and respected. The logo design adjustments enhances its approachability, making the brand more relatable and accessible to the general public. This strategic update aims to preserve the legacy while expanding the appeal to a broader audience.

Research

Brand Audit

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Competitor Audit

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Logo Design Process

Final Logo Design

Application

Alt Keys

ASTA