Shape

Conference Rebrand

Logo Design

Web Design

Timeline

2022-2024

Typefaces

Milka Soft
Archivo

Programs

Adobe Illustrator
Adobe Photoshop
Figma

Credits

Bradford P.
Sean B.

Overview

Shape is a rebrand of the Float Convention, a convention that showcases the newest products and design trends in the balloon decorator industry. The Float Convention also allows for networking and professional development through hands-on classes and lectures held by decorators in the industry.

Approach

This rebranding project focuses on the theme 'Shape' meaning to help attendees bring shape to their creativity. I wanted to create a design that gave the vibe of balloons but wasn't exactly balloons.